What If I Was a Content Creator for the Toronto Blue Jays?
What if I was a content creator for the Toronto Blue Jays? 🤔 https://t.co/GmRG8dxrNq
— Emily Schick (@eschicklakehead) July 6, 2022
In hopes that this one day might actually happen, let's go through an audience summary so that when the day comes (pleaseeee 🙏) I am prepared and know my target audience.
There are seven key aspects in creating an audience summary...
- Determine who will be reading the content
- Identify the purpose of publication - determine what needs to be broadcasted AND think about how you will do this
- Identify any other organizations competing for the same audience
- Think about the style of the current content
- Pre-plan for any obstacles you may need to overcome
On that note, let's get started!
The primary concern that needs to be addressed, is who will actually be reading/interacting with the content. Given that the Toronto Blue Jays are the only Major League Baseball team in ALL of Canada, I think it would be safe to say that the target audience is going to consist mostly of Canadians, with the exception of a few (possible) fans from the states. Given this, it is important to make sure that the content is readily available in Canada, but also the states.
Other than the fact that the target audience is going to be primarily Canadians, we need to go into a deeper analysis. What kind of Canadians do I need to reach? Well, upon first look, that's easy! Anyone who loves baseball...duuuuh! But once again, its not that simple (it never is, right?).
An article written by BizFluent (Raines) identifies that the target market for the MLB generally consists of males between ages 18-49 years old. That doesn't mean that the audience will not consist of females, or males outside of that age range, but it gives us a better idea of the specific people I need to reach. Given these statistics, social media will become an essential tool in distributing content.
The second criteria that a new content creator must attend to, is the purpose of publication - basically, what's the point? What content are you going to be creating? In this case, the primary area of discussion is sports, which could also be tied into the entertainment and news sector.
Many fans keep up with a sports organization's content to simply see the scores and stats, but many people also follow along to read about the news happening within the organization. This could range anywhere from the addition of a new player, a trade, etc., all the way to reports on the personal lives of the players, coaches, and other known associates. It will be important to report on all of the above to keep all viewers satisfied and entertained. Professionally designed images with scores, stats, and highlights, will be key in connecting with the audience.
It is equally as important to think about the frequency of publication. Given that many people are going to want one easily-accessible stop to get all of their Blue Jay's information, social media should be updated regularly, perhaps everyday, even in the off season! Yes...you read that right. Even when the Jay's are not playing, it is imperative that social media sites are still updated - maybe not as regularly, but it is important to remind fans that we still care about them even while their team isn't playing. The winter is long, we don't want to lose people during that time.
Next, we must identify the competition. Obviously, the MLB is a huge organization, there are thirty teams in total (ESPN), so it's safe to say there will be lots of competition. It is important to think about how I can become more memorable than the other 29 teams. To do so, it would be wise to create a number of contests and giveaways to keep fans coming back. Interacting on a personal level with subscribers and followers is necessary as well.
Any new content creator must next look at the current content of the organization. See below for the current Twitter page for the Jay's. The current creator has certainly mastered the frequency of their posts - there is no issue there. There is a sufficient amount of news and statistics for the viewers. The posts are also visually appealing. There is; however, a lack of interaction with the followers. I think that is an important piece in order to build and maintain a connection.
See also a Tik Tok from the Toronto Blue Jays on Canada Day. This type of content is very relatable and will most definitely be continued! We love seeing the personal side of the players as it makes us feel even closer to them.
Finally, what if I run into challenges regarding content distribution? Obviously, things happen, especially when you're working with technology. Challenges are inevitable, it's a part of life. The important thing will be coming up with a plan to deal with these challenges when they arise. Being prepared is key.
I plan to carry a team of various professionals to make sure things stay running smoothly. It will be important to have a tech-guy on my side to help me troubleshoot any technology related issues. Having a visual artist and other writers on my team will also help me come up with new ideas to keep the sites fresh and interesting. I'm all about teamwork!
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Well, that's all for now. Thanks for sticking with me through this hypothetical. Maybe one day you'll hear from me through the official Toronto Blue Jays account. 😉
Talk soon!
Emily ♡
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*NOTE: See bottom of post for Works Cited*
@bluejays Like this if YOU ❤️ Vladdy! #VladimirGuerreroJr #CanadaDay #MLB #Toronto #BlueJays ♬ original sound - Toronto Blue Jays
Works Cited
ESPN. “MLB Teams.” ESPN, ESPN , https://www.espn.com/mlb/teams.
Raines, Christopher. “What Is the Target Market for the MLB?” Bizfluent, 20 Nov. 2021, https://bizfluent.com/about-6087627-target-market-mlb-.html.
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